Basics Insights

Tips for boosting your child’s learning – right to your phone!

Science shows that 80% of brain growth happens in the first three years. A baby’s brain develops like a muscle, getting stronger as they interact with their caregivers and surroundings. The Basics are five fun, simple, and powerful ways that every family can give every child a great start in life.

The Basics:

  1. Maximize Love, Manage Stress
  2. Talk, Sing, and Point
  3. Count, Group, and Compare
  4. Explore through Movement and Play
  5. Read and Discuss Stories

How it works

  • Sign up

    Signing up is fast and easy. Just fill out the form to the right. Please note that standard data and message rates may apply.

  • Receive weekly messages

    You will receive two messages each week with facts and tips matched to your child’s age.

  • Watch your child learn!

    Engage your child with the Basics and watch them grow into a confident learner!

Sign Up Today


Making the Most of Everyday Moments

As a parent or caregiver of a little one, you have a lot on your plate. That’s where the Basics come in. The Basics are not about spending extra time or money; they’re about taking advantage of the moments you already spend with your child, whether you’re grocery shopping, riding the bus, or doing the laundry. Each week, you can count on Basics Insights for helpful guidance and a dose of inspiration for making the most of your time together. We want to know what you think. If you have feedback, drop us a line at